TikTok is introducing a new feature that permits them to reduce the amount of AI-made content appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the following weeks before a full-scale release. This development coincides with a rise in AI content, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is typically illogical or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, including AI artwork to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own likes,” commented a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its service labeled as made with AI. In total, in excess of 100 million pieces of content are uploaded to the service daily, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to limit or boost the volume of AI-generated videos they view by opening the content preference option in the application and choosing “AI-generated content”. Further subjects that can already be adjusted under the filter include politics, fashion, beauty, and dance.
Platform Guidelines
TikTok’s rules mandate users to tag convincing artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its community policies.
In addition, the platform will from now on attach an AI-generated tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This action is designed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is additionally introducing a two million dollar awareness program for experts and organizations to produce educational content about using AI responsibly. This project will benefit educational bodies dedicated to training computer science.
Content Safety Approach
The platform has supported its safety measures, during debate over plans to lay off a large number of review team members in Britain. TikTok is expected to reduce a significant number of roles in its content moderation department in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it gets reviewed by staff. The company reported a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is proving valuable operate efficiently.”
